HLC - Hair Transplant Clinic
On & Off-page SEO for Hair Transplant and Plastic Surgery Clinic
SEO Strategy and Consulting for HLC Clinic
Increased brand visibility internationally and the number of happy patients
The aim of the project was to increase the visibility of the HLS brand in the Russian-speaking regions of the CIS and to attract the target audience from Ukraine and Russia.
Taking this into account, it was decided to create a separate Russian-language website for the clinic, which would reveal all the advantages of the clinic. The site had to be fast, easy to navigate, and use.
Smart SEO Strategy with Peculiarities
The benchmark for website optimization was not only the semantic core but also an in-depth analysis of competitors and the market as a whole. We have identified the key factors that interest the audience when choosing a clinic for hair transplant or plastic surgery.
These features were conveniently implemented on the site and now each user can get acquainted with the real results of the procedures without embellishment.
Scope of Work
01.
Off-page SEOThe emphasis on building external link mass was concentrated on regional donors from the CIS
02.
Technical SEOFrom the start, we have done a full-scope analysis of the site and fixed all on-page site issues
03.
On-page SEOWe built a well-structured view based on the semantic core and sensitively filled pages with optimized content
We have always been faithful to the belief that business must bring uniqueness to the market – this is the key to growth and success. Private online consultation and truthful results of operations in clinics became a key feature that was unreachable by competitors. After a year of work, it was decided to create an additional multilingual website to separate the target audiences of the brand.
- We increased DA from 0/100 to 38/100 during 2 years
- The number of referring domains increased from zero to 180
- The number of backlinks increased from zero to 1,021
- Daily organic traffic from regional search engines and Google achieved more than 2,000
The Results
Make the first step toward custom digital marketing
We’re always ready to take new challenges, dive into complex projects, and make our long-term experience in marketing and IT work for the online success of your SaaS solution.
162A, Shevchenko street, Chernihiv, 14020, Ukraine
